The A-Z Marketing Glossary of digital marketing are terms used daily in many of the different marketing undertakings on the internet.
Influencers are the hottest thing when it comes to marketing in this digitized age. But even with their following and fan base, between macro and micro influencers, who do you need for your campaign? This is a tough question to answer at a glance, and only the help of numbers will give us concrete answers.
A 2018 data breach by the world’s leading social media platform Facebook saw the Digital Marketing landscape change. GDPR had to come in after the data of 14 million people were tampered with. The General Data Protection Regulations were formulated to guide the collection and use of user data with and without their consent. This
The greatest marketing tool for any organization is its website. This is your business home online! It is where your business lives in this digital world. All marketing campaigns count and will do what they do, but it is the website that will ultimately decide how an organization is perceived. 2019 thus, promises a lot
2019 is just but almost getting into the tail end of its first quarter. But I think it’s still not late to pen our thoughts on digital marketing landscape in Kenya.