The A-Z Marketing Glossary of digital marketing are terms used daily in many of the different marketing undertakings on the internet.
Influencers are the hottest thing when it comes to marketing in this digitized age. But even with their following and fan base, between macro and micro influencers, who do you need for your campaign? This is a tough question to answer at a glance, and only the help of numbers will give us concrete answers.
2019 is just but almost getting into the tail end of its first quarter. But I think it’s still not late to pen our thoughts on digital marketing landscape in Kenya.