Stand Out in the Crowd!

Retargeting is marketing to people after they have visited your website.

You’ve probably been retargeted plenty of times. It’s a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web.

Have you ever visited a business website, looked around for a bit and then left, just to find their advertising following you around from site to site for days or even weeks?

That’s retargeting.

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.

How Does Retargeting Work?

You place a small, unobtrusive piece of code on your website (this code is sometimes referred to as a pixel). The code, or pixel, is unnoticeable to your site visitors and won’t affect your site’s performance.

Every time a new visitor comes to your site, the code drops an anonymous browser cookie. Later, when your cookied visitors browse the Web, the cookie will let your retargeting provider know when to serve ads, ensuring that your ads are served to only to people who have previously visited your site.

Here’s a quick overview of retargeting in action:
  1. A user visits your website.
  2. They leave the site without completing any call to action.
  3. They browse other sites.
  4. Your ad appears on another web page that the user is visiting (thanks to ‘cookies’).
  5. The user, having previously been interested in your website, clicks on the ad and returns to your site, where they complete the call to action (for example, they purchase your product).

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